Google is one of the most powerful search engines and it is used widely all over the world. Google doesn’t only provide the search results for websites but it has several other platforms that people can use to find something they need. They have their own social media platform and they have a video platform as well where people can watch and upload different videos.

They have their advertising network and much more but today we’re going to talk about their platforms that help different businesses sell their services without investing any money by ranking at the top results. Google search engine and Google Maps are the two major platforms that help different businesses sell their services by ranking at the top.

Google Keeps updating its ranking algorithms to provide the best possible results to the users. There are people who try to trick the algorithms of Google therefore, they keep updating their algorithm to avoid the spammers. That’s why we’ve seen plenty of updates over the past few years in Google’s algorithm.

If you want complete information about the Google’s ranking factors, you may take a look at the Marketing guide to google at Overthetopseo.com.

Let’s take a look at how Google has changed its algorithm over the past few years.

Organic Results

Google is considered to be the best search engine in the world as it provides the best possible results to the users and people love using its services. The reason behind this popularity is the perfect ranking algorithm of Google that they keep updating every year. In the beginning, Google had included several elements in its search engine ranking factors that are not used these days.

For example, meta keywords were used in the past to rank a website higher but know Google has avoided using this element as a ranking factor. In the past, the site that had the most backlinks used to rank higher in the search engine but it created a fuss due to which Google updated its algorithm and started ranking those sites, that had their links on relevant websites, and the relevant results started appearing in Google.

Then after some time, Google team found that this algorithm is also being misused due to which they brought another update and started ranking websites, that had their links on high-quality websites.

First, they used to count the page rank as a ranking factor but later on, they started counting DA and PA for this purpose.

Google Maps

The same is the case with Google Maps, where they used to show the nearest restaurants and hotels for a search but after realizing some problems in this method, they started using different factors to rank a business higher as compared to others. The review from customers, availability, Website’s rank are some of the major elements they use these days to rank a business in Google Maps.